SECTION 1: HISTORICAL ROOTS (600 words)
• 1920s-40s: Qipao revolution and calendar girls
• Socialist era: The "Iron Girl" aesthetic suppression
• Reform period: Return of femininity and Western influences
• 21st century: The plastic surgery boom and K-beauty wave
SECTION 2: CONTEMPORARY LANDSCAPE (900 words)
1. The Hybrid Aesthetic
- East-West fusion in makeup techniques
- "Haipai" (Shanghai-style) fashion distinctiveness
- Plastic surgery tourism patterns
上海夜网论坛 2. Economic Dimensions
→ Beauty industry valuation (¥28B locally)
→ Livestream commerce beauty ambassadors
→ Luxury brand localization strategies
3. Cultural Contradictions
» Professional competence vs. beauty expectations
» Aging anxieties in youth-obsessed culture
» Feminist counter-movements
上海夜生活论坛 SECTION 3: DIGITAL TRANSFORMATION (700 words)
• Douyin beauty filter phenomenon
• Virtual influencer rise (e.g., Ayayi)
• Algorithm-driven beauty standards
• Online communities redefining norms
CASE STUDIES:
- A post-90s cosmetic surgeon's practice
- Nanjing Road beauty counters evolution
爱上海419 - Transgender beauty vlogger's journey
- French expat's Shanghai style adaptation
FUTURE TRENDS:
◈ AI-powered personalized beauty tech
◈ Sustainability-driven "clean beauty" movement
◈ Male grooming market expansion
◈ Post-pandemic naturalism resurgence
CONCLUSION:
Shanghai's beauty culture continues to evolve as both mirror and catalyst for the city's complex identity negotiations, offering insights into China's broader sociocultural transformations.
